OUR REFLECTION ABOUT THE CHALLENGE

REFLECTION:

 

 CONTEST:

 This is the most developed one and we wanted to focus just on it, even if we had two other amazing ideas too.
   
    *Two virtues:
        - Not expensive
        - Interesting for kids
    
    *Two problems:
        - Parents not buying it: we can't know what all the parents like but we can try to understand them and maybe we can show that is healthy.
        - Kids not interested in the prize: again we can be 100% sure what all the kids like but we'll try it to do what in general  all the kids like (in a local level). 
     
    *How to make it real: 
We need to contact with famous people because we'll need that contact for the prizes. The other thing is going to be the advertisement side, we'll need a lot.

    * Which technical help do you need?
We'll need help with the publicity and advertisement and also contacting famous people.
     
    * Which points did we fulfill?
Apart that is attractive for kids, they will be doing recipes so we'll get to know with what they like to eat the krissia because they will be the ones doing their own recipes. In that way we'll learn some recipes from them.
   
    * Why is the best? 
Because instead of focusing in changing the product we focused in the way we sell it which is as much or even more important to focus on because is an essential thing for kids.


 

VISUAL THINKING

VISUAL THINKING:

We worked on the visual thinking in a class that we had with Javier de Miguel. He taught us how to explain an idea using drawings, lettering and the use of different colors. I think it's a great way to explain ideas because humans are very visual and is easier for us to understand it.

After giving us explanations and make some games, we did our own visual thinking with the Krissia challenge. And this picture is our result, and we're going to use it in our own final presentation.
 

CONTRAST

CONTRAST:

 When we had our first contrast we had three different ideas and they told us that they were pretty good ones.

From our three ideas, two were a a marketing idea instead of being changing the packaging or another thing we changed the way we sell it.

The people from Angulas Aguinaga were really kind and supportive with our ideas. They told us things to think about our ideas too because we didn't have thought about everything.

We have three ideas: the first one consists in making a contest. Kids have to make an original recipe using krissia and film it and they can win prizes as going to a Real Sociedad football match.

Our second idea is very simple but effective one that is to change the shape of the product ( doing circles, cubes... ) .

Lastly the third idea consists in selling Krissia with jam and maybe making a discount if you buy mayonnaise. 

KRISSIA CHALLENGE

KRISSIA CHALLENGE:

 Angulas Aguinaga proposed us a challenge. They have a problem with one of their products, Krissia ( surimi sticks ). They sell Krissia telling that you can eat it with salads and the thing is that kids don't like salads and they don't like fish neither. 

Our challenge consisted in finding a different way to sell their product, making it more appealing to kids.

I think they choose us because of our age. We are teenagers and we understand better kids because they are closer to our age.

Mariñe, Nahia A. and I understand each other perfectly and each of us has amazing ideas so it was an easy job to work on this